This is a journalism term recently encountered. It’s a deliberate attempt by the author to mislead the reader into mis-interpreting something.
For example, “Violinist linked to JAL crash blossoms”.
The author’s intended interpretation is that the violinist who blossoms was linked to a plane crash (by her father having been on the plane). However, the sentence can also be interpreted to mean that the violinist was linked to something called a “crash blossom”.
Other Examples:
Dutch military plane carrying bodies from Malaysia Airlines Flight 17 crash lands in Eindhoven.
Squad Helps Dog Bite Victim
Red Tape Holds Up New Bridge.